Mile For Mile Campaign Successful in Patagonia
"Do what you love to protect what you love," says Kris Tompkins about Conservacion Patagonica's initiative to preserve a new national park in Southern Chile. Conservacion Patagonica is the organization started by Kris and her late husband Doug Tompkins, founder of both The North Face and Esprit brands.
A tract of land 106 miles across had already been purchased by the foundation, reclaiming degraded sheep pastures for return to wild grasslands, glacial rivers, and high mountains. The next goal was to raise enough money to build trails and open access to the brand new Patagonia National Park.
Patagonia trail ambassador ultra runners had a brilliant idea: run across the 106-mile expanse of the park and film it to raise awareness for the cause. I jumped at the chance to travel along and film the endeavor. The result was our film Mile for Mile.
On Patagonia's weblog The Cleanest Line, Kris tells the story of the film and her deeper history with the region. We are proud to honor Doug with this success and be able to open the Patagonia National Park that he envisioned.